Paid Ads services
Google Ads management for B2B companies
Paid search puts you in front of buyers on the day a campaign starts. It works best when it shares keyword research with SEO, so the two channels cover different terms and learn from each other.
How paid search helps a B2B company
You appear for high-competition terms now
Organic rankings for competitive terms take months. Paid search covers those terms while SEO builds.
You learn which searches convert
Search term data shows which queries produce leads. We feed that back into SEO and content priorities.
You pay less per click
Relevant ads and landing pages raise Quality Score, which lowers the cost of each click.
Spend is tied to pipeline
We connect campaigns to your CRM, so reports show leads and deals next to clicks.
Process
Our Google Ads process
Account audit
We review account structure, search terms and conversion tracking, and we flag wasted spend.
Keyword plan
We build it together with the SEO keyword map.
Campaign build
We set up the campaign structure, write the ads and add negative keywords.
Landing pages
We recommend changes to the pages ads point to, or make them ourselves.
Tracking
We set up conversions in GA4 and Google Tag Manager and connect them to your CRM.
Optimization
We review bids and search terms every week and run ad tests.
Scope
What is included
- Google Ads account audit
- Campaign setup or restructuring
- Ongoing campaign management
- Conversion tracking setup
- Reporting in leads and deals
Engagement
Ways to work with us
Retainer
Ongoing Google Ads management, alone or next to SEO.
Project
A fixed account audit with a list of changes in priority order.
FAQ
Paid Ads services FAQ
Which platforms do you manage?
Google Ads. Paid social is not a service we offer.
Do you manage ad spend directly?
The ad account and the budget stay yours. We manage the campaigns inside it.
How do you report results?
In leads and deals, with cost per conversion. Clicks and impressions are supporting numbers.
Can paid search and SEO run together?
Yes, and we recommend it. One keyword plan avoids paying for clicks you already earn organically.
Is there a minimum budget?
We do not set one. The account audit shows what budget your target terms require.
Find out what your Google Ads account can do
Tell us what is happening with your search traffic. You get a straight answer on where we would start.