AEO services
Answer engine optimization (AEO) services
Google now answers many questions on the results page itself. Featured snippets, People Also Ask boxes and AI Overviews take the space where links used to be. AEO is the work of making your page the source of that answer.
How AEO helps a B2B company
Your pages answer the questions buyers ask
We research the questions your buyers type at each stage of a purchase. Every question is matched to a page that should answer it, or flagged as a gap in your content.
Google can extract the answer
Answer features favor content that states the answer early and plainly. We restructure pages with question headings and short direct answers, followed by the detail a buyer needs.
Structured data explains your content
Schema markup tells search engines what a page contains. We add and validate markup such as FAQ and organization schema, which also qualifies pages for rich results.
You know where you appear
We track which target questions show your pages in answer features and in AI Overviews, so you can see progress month by month.
Process
Our AEO process
Question research
We collect questions from Search Console queries, People Also Ask data and competitor pages.
Page mapping
Each question gets one target page. Questions without a page become content briefs.
Content restructuring
We rewrite sections to lead with the answer and use clear question headings.
Schema markup
We implement structured data on each page and validate it.
Tracking
You get monthly reporting on answer features won and lost.
Scope
What is included
- Question map for your market
- Content restructuring briefs or direct edits
- Schema markup implementation and validation
- Answer feature tracking
Engagement
Ways to work with us
Retainer
AEO usually runs inside an SEO retainer, with the same weekly updates.
Project
A fixed project on a defined set of pages, such as your product and comparison pages.
FAQ
AEO services FAQ
What is answer engine optimization?
AEO is the practice of structuring content so search engines can use it as a direct answer, in featured snippets, People Also Ask and AI Overviews.
How is AEO different from SEO?
SEO aims for a ranking position. AEO aims for the answer shown above the rankings. The two share the same technical base.
How is AEO different from GEO?
AEO focuses on answers inside Google results. GEO focuses on AI assistants such as ChatGPT and Gemini.
Do we need new content for AEO?
Often no. Much of the work is restructuring pages you already have.
How do you measure AEO?
By the number of target questions where your page appears in an answer feature, tracked over time.
Related
Find out which questions your pages can answer
Tell us what is happening with your search traffic. You get a straight answer on where we would start.