GEO services
Generative engine optimization (GEO) services
B2B buyers now ask AI assistants which vendors to consider. The answer names a few brands and cites a few sources. GEO is the work of getting your brand into that answer.
How GEO helps a B2B company
AI models can access and read your content
We check that AI crawlers are allowed on your site and that key content is present in the HTML. We also add an llms.txt file that points models to your most important pages.
Your content gives clear signals of relevance
Models cite pages that state facts plainly and consistently. We align how your brand and your products are described across the site.
Your brand is mentioned in the sources AI answers use
Assistants rely on third-party sites as well as your own. We identify which sources they cite for your category and plan how to earn a mention there.
Process
Our GEO process
Question set
We agree the questions your buyers ask AI assistants.
Citation audit
We run the questions through ChatGPT and Gemini and record which brands and sources each answer cites.
Gap analysis
We compare your pages with a competitor that is cited more often.
Page changes
We turn the gaps into edits on your site.
Source targets
We list the third-party sources worth pursuing.
Tracking
We repeat the audit on a schedule and report citation share together with AI referral traffic.
Scope
What is included
- Citation audit for your key questions
- Technical checks for AI crawler access
- Page change list in priority order
- Third-party source target list
- Ongoing citation tracking
Engagement
Ways to work with us
Retainer
Ongoing tracking and page changes, if the audit shows gaps worth closing.
Project
A fixed citation audit for an agreed set of questions. Most clients start here.
FAQ
GEO services FAQ
What is generative engine optimization?
GEO is the practice of improving how AI assistants name and cite your brand in their answers.
Which AI assistants do you cover?
ChatGPT and Gemini. Google AI Overviews are covered by our AEO service.
How do you measure GEO?
By citation share for an agreed set of questions, and by traffic referred by AI assistants.
Does GEO replace SEO?
No. AI assistants draw on pages that are crawlable and well structured, which is SEO work.
How long does GEO take?
The audit takes a few weeks. Changes in AI answers depend on when models refresh their sources, so we track results over months.
Related
See how AI assistants describe your brand
Tell us what is happening with your search traffic. You get a straight answer on where we would start.